Craft: I first started by opening up my photoshop document that I had made and posted in the previous blog. Since I had planned on making my video my background, I had deemed it unneccessary to keep the photo and the box behind it so I deleted both of those layers. After I decided that the white box for Clerks 3 needed to be smaller and lose the paint effect that I had added. In order to do so, I first used the rectangle tool and made one on either side of the Clerks 3 box and used the eraser tool to get rid of it and bring the black background into place. After that, I used another rectangle tool to go over the paint brush tool I used and erased that too.
Composition: I had really wanted to cut back on what I had text wise because the poster was mainly about the video since I was working on composing a movie trailer. I left Clerks 3 black text on a white background because I still wanted it to stand out more than anything else. I left the bottom the same because I wanted it to be the last thing the viewer was drawn to once again.
Concept: The poster is for Clerks 3. Clerks 3 is again the third installment of a Clerks trilogy that was written and directed by Kevin Smith. The poster gives the name of the movie, the price, where it is premiering, and what time.
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